10 Years of A.I. and Machine Learning

For the last 10 years we have been enjoying the growing interest in AI and Machine Learning - topics that were pretty niche when we started doing them in Refresh in 2008.

The success of any machine learning system is actually heavily skewed towards the ingredients and not the methods of combining them in a recipe: knowing the problem, asking the right questions, thoroughly understanding the data, and combining results from your test algorithms with expert knowledge are all vital. Finding better features in preprocessing also brings massive gains, as does improving the training set. All of these things take time, trial and error feedback, updates, deep testing, and knowledge transfer. We’ve been building our algorithm for a decade and every day we still see gains from years of fine-tuning. The whitepaper here highlights some of our key takeaways from a decade of doing just this.

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